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Let’s have
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hello@fellowkids.la

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Tom Brady’s Announcement

View campaign

The Spot

The socials

Haircut

Pigeon

And yes, we actually made the beer.

Explore Tom Brady’s Announcement campaign for Hulu

A hand holding a small can of Bally Sports Short Boys beer

Randy Johnson and a pigeon in the Bally Sports Short Boys campaign

A can of Bally Sports Short Boys beer being lifted out of ice

Bally Sports Short Boys beer cans on the brewery production line

Stacks of finished Bally Sports Short Boys beer cans

Bally Sports Short Boys beer cans moving through canning equipment

All work

Bally Sports

Not tall boys. Short Boys.

The idea

The pitch clock was about to make baseball games shorter. Which meant there was just one thing the world needed: a shorter beer.

Introducing Bally Sports Short Boys! 🍻 8.4 ounces of golden refreshment, perfect for watching today’s speedier ball games on Bally Sports. We partnered with Hall of Fame tall boy Randy Johnson (and a pigeon) to share the news.

Let’s have
a playdate.

Tom Brady’s Announcement

The Spot

The socials

Haircut

Pigeon

And yes, we actually made the beer.

Not tall boys. Short Boys.

The idea

The Case Study

Let's have a playdate.

Let's have a playdate.

hello@fellowkids.la

Let’s havea playdate.

Tom Brady’s Announcement

The Spot

The socials

Haircut

Pigeon

And yes, we actually made the beer.

Not tall boys. Short Boys.

The idea

The Case Study

Let's have a playdate.

Let's have a playdate. Let's have a playdate.

hello@fellowkids.la

Let’s have
a playdate.

Let's have a playdate.