The tease

TMZ teased Clay’s looksmaxxing transformation.

Got something good brewing?

Let’s have
a playdate.

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Next project / Roku

Less screaming.
More streaming.

Then, the internet internetted.

When the speculation peaked, Clay shared his side of the story.

And for all the haters that said it was AI, we had something for them.

Roku Less screaming. More streaming. campaign

TMZ coverage of Clay Matthews’ transformed appearance

Clay Matthews holding the Caesars Sportsbook app in the We’ve Had Some Work Done campaign

Clay Matthews in a green suit in the Caesars Sportsbook campaign film

Clay Matthews showing the Caesars Sportsbook app on his phone

Caesars Sportsbook

We’ve had some
work done

The idea

Caesars Sportsbook had a problem. After launching their app in 2021, users hated how janky it was. It even crashed during the Super Bowl!

So Caesars Sportsbook spent the last five years completely transforming the app. You could say it’s had a lot of work done.

So we got Clay Matthews to get some work done of his own, and tell the world.