02 / NFL Sellouts
Football. Fully sold out.
For the NFL installment of Hulu Sellouts, we knew we had to bring it.
For aspiring “cat dude” Todd Gurley, that meant getting him a catfluencer named Mr. Hulu Has Live Sports. When Saquon Barkley didn’t get the cover of Madden, we made him the cover athlete of the world’s first football watching video game.
How did Baker Mayfield sell out? With the world’s first sponsored audible, of course.
03 / LaMelO’s
A sugary sellout.
Rising superstar LaMelo Ball had just about everything. The only thing that was missing? His own sponsored cereal (it’s his favorite food).
Introducing LaMelO’s: The Hulu + Live TV Cereal. And because every sugar bomb cereal needs a catchy jingle, we made one, and paired it with a ridiculous animated commercial.
The Spot
04 / Dame D.O.L.L.A.
Cable’s first diss track
Next, we reunited with point guard slash rapper Damian Lillard, and asked him to make a song called “Hulu Doesn’t Just Have Live Sports.” He wrote a scorching diss track against cable.
First came a tease: Dame told his followers a diss track was coming and asked them to guess the target. A few days later, we dropped the music video.
The teaser
Got something good brewing?
Let’s have
a playdate.
© 2026 Fellow Kids
Independent. Minority-owned. LA.
The music video.
The full track. As the kids say, “it slaps.”
Hulu
Hulu Sellouts
The idea
Everyone knew about Hulu. But no one knew they had Live TV for sports.
So Hulu threw a ton of money at three NBA All-Stars and told us to make an influencer campaign that felt “real” and “authentic.”
And then it hit us: why not be honest? What if our influencers just came out and said, “Hulu’s paying me a lot of money to say Hulu Has Live Sports.”
The campaign was so successful, it ran for four years across multiple sports. Oh yeah, and it helped double Hulu’s Live TV business 🤯